Helping Customers Decide Today and Buy Tomorrow

Helping Customers Decide Today and Buy Tomorrow

How quizzes and wishlists work together to guide customers toward the right product and keep them coming back to complete the purchase.

For Shopify merchants, the sales journey is rarely as simple as “find a product, buy the product.” More often, shoppers spend time browsing, narrowing down their choices, and thinking about whether to buy now or later. Two of the most common roadblocks are decision fatigue — not knowing what to choose — and lost intent — forgetting about a product once they’ve left the store.

A product recommendation quiz and a wishlist app address these problems from two different points in the buying journey. The quiz removes uncertainty and helps customers decide what they want today. The wishlist keeps those products on their radar so they come back tomorrow, next week, or even next month to finish the purchase.

Step One: Helping Customers Decide Today

A quiz makes product discovery effortless. Instead of forcing shoppers to scroll through endless product grids, it asks a few simple, targeted questions and presents a personalized selection of items. This approach builds confidence — customers feel they’re making an informed choice rather than taking a guess.

For example, a skincare brand’s quiz might recommend a cleanser, serum, and moisturizer based on the shopper’s skin type and concerns. A fashion store might suggest a curated outfit, while a tech store could match a customer with the right laptop or accessories. Whatever the niche, the key is making it easy for the shopper to decide what’s right for them in just a few clicks.

This works for:

  • Skincare routines
  • Clothing size and style finders
  • Home décor style matching
  • Electronics finders
  • And more

The goal is simple: get shoppers to the right product page as fast as possible.

Step Two: Letting Them Buy Tomorrow

Even when customers find the perfect product, they may not be ready to buy right away. They might be comparing prices, waiting for a sale, or just not ready to commit. This is where a wishlist app becomes essential.

Wishlists let customers save items they love and return to them later. Features like price drop alerts, back-in-stock notifications, and shareable lists give them reasons to revisit your store. In the meantime, you keep their interest alive — the product they once loved isn’t lost in a sea of online distractions.

Wishlist features like:

  • Price drop alerts
  • Back-in-stock notifications
  • Shareable wishlists

…turn those “maybe later” moments into repeat visits and conversions.

Why This Works?

You don’t need a direct connection between the quiz and the wishlist for this strategy to work. The quiz can simple lead the customer directly to the relevant product pages. Once there, the wishlist app can take over, allowing the shopper to save those products for later.

This creates a natural buying flow:

Quiz → Product Page → Wishlist → Purchase

For merchants, this approach does more than just improve the shopping experience - it impacts the bottom line. Quizzes drive customers to the right products faster, reducing bounce rates and boosting initial engagement. Wishlists keep those products in sight, increasing the chances of return visits and repeat purchases. Together, they can raise average order value by encouraging customers to buy full sets or complementary items, while also improving customer retention by keeping your store top of mind long after the first visit.

Quizzes and wishlists can create a smooth customer journey:

  • From “Not Sure” to “I Want This” -  The quiz recommends only the most relevant products, eliminating the overwhelm of too many choices.
  • From “I Want This” to “I’ll Save It” -  Wishlist features let shoppers save what they love without committing immediately.
  • From “I’ll Save It” to “I Bought It” -  Reminders, alerts, and promotions bring them back when they’re ready to purchase.

Picture a shopper taking a home décor quiz and being matched with three perfect lighting options. They fall in love with one but want to measure their space first. They save it to their wishlist and receive a price drop notification a week later. That’s the moment they return — and buy.

Or imagine a customer using a gift guide quiz before the holidays. They save several items to their wishlist, then purchase them all in one go when it’s time to shop.

In both cases, the quiz helped them decide, and the wishlist ensured they didn’t forget.

Quiz + Wishlist  = Converting Interest into Action

Helping customers decide today and buy tomorrow isn’t about pushing for an immediate sale — it’s about creating a path that keeps the purchase alive. The quiz sparks the desire, the wishlist nurtures it, and together they deliver a higher chance of conversion without adding friction to the customer’s experience.

Whether you sell beauty products, apparel, home goods, or niche collectibles, this combination works because it mirrors how people actually shop. You guide them when they need clarity, and you give them tools to act when they’re ready. In the end, that’s how casual browsers become loyal customers.

Next Step for Your Store

If you still don’t have a quiz or a wishlist app, try installing and connecting them in your customer journey today. You might be surprised how many “undecided” shoppers turn into loyal buyers once you guide their choices and keep their favorite products within reach.

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