How to Import Amazon Reviews on Shopify Store Easily

Social proof is the single most powerful conversion lever available to a Shopify store owner. One of the most effective ways to build trust quickly is by showcasing Amazon reviews on Shopify, especially if you already have an established presence on Amazon. According to research from Spiegel Research Center, displaying reviews can increase conversion rates by up to 270%. And if your brand already sells on Amazon, you are sitting on a goldmine of authentic customer feedback that your Shopify store is not using.

The problem is that neither Amazon nor Shopify offers a built-in way to transfer reviews between platforms. Getting Amazon reviews on Shopify requires a third-party app, and with dozens of options available, choosing the right one wastes time most store owners do not have. Many store owners choose to work with experts like webcontrive, a specialized shopify development agency, to streamline review imports and ensure everything is implemented correctly.

This guide covers everything you need to know: why importing reviews matters, whether it is legal, how to do it step by step, and a detailed breakdown of the six best amazon reviews shopify apps to import Amazon reviews to Shopify in 2026.

Why Amazon Reviews Matter for Your Shopify Store 

When a new visitor lands on your Shopify store for the first time, they have no history with your brand. They do not know if your products are good, if you ship on time, or if your customer service is responsive. Reviews answer all three questions instantly.

If your brand sells on Amazon, your products may already have hundreds or thousands of verified reviews built up over months or years. Starting from zero on Shopify when that social proof already exists is one of the most common missed opportunities we see across new and migrating stores.

Here is what adding Amazon reviews to Shopify actually does for your business:

• Reduces purchase hesitation for first-time visitors who have never heard of your brand
  
• Increases average order value because customers feel confident enough to add more to their cart
  
• Lowers return rates because customers know what they are buying before they buy it
  
• Improves SEO through review schema markup that adds star ratings to your Google search listings
  
• Gives your store instant credibility without waiting months to collect reviews organically
  

The stores that migrate Amazon reviews to Shopify on launch day start with a clear advantage over stores that wait to build reviews from scratch. For a deeper look at how social proof and reviews drive high-performing Shopify stores in 2026, see our guide: What Makes a High-Performing Shopify Store in 2026?.

Is It Legal to Import Amazon Reviews to Shopify? 

This is the most common question store owners ask before starting, and the answer is: yes, with conditions.

Amazon's terms of service allow sellers to use their own product reviews for marketing purposes, as long as the reviews are for products you actually sell, they are displayed accurately without manipulation, and they are not used in misleading ways. You cannot cherry-pick only five-star reviews and hide lower ratings in a way that misrepresents the product.

Shopify's policies do not restrict you from displaying imported reviews, provided they are authentic and accurately represent the product being sold.

The practical guidelines to stay compliant are straightforward:

• Only import reviews for products you sell on both platforms
  
• Display the reviews as-is without editing the review content
  
• Do not claim imported reviews are from Shopify customers if they came from Amazon
  
• Use apps that pull publicly available review data rather than scraping in ways that violate Amazon's data policies
  

Most reputable Shopify import reviews from Amazon apps are built with these compliance requirements in mind and handle the technical side correctly by default.

How to Import Amazon Reviews to Shopify: Step-by-Step 

The general process for importing Amazon reviews to Shopify follows the same sequence across most apps, with minor differences in interface. Here is the standard workflow:

Step 1: Choose and install a review import app. Open your Shopify admin, navigate to the Shopify App Store, and search for your chosen app. Install it and follow the onboarding prompts to connect it to your store.

Step 2: Find your Amazon product URL or ASIN. Go to the Amazon product listing for the item you want to import reviews for. Copy the full product URL or note the ASIN (the alphanumeric code in the product URL, for example, B08N5WRWNW). You will need this to tell the app which product's reviews to pull.

Step 3: Set your import preferences. Most apps let you configure how many reviews to import, the minimum star rating to include, whether to import photo reviews, and the language of reviews. Set these based on your preferences before starting the import.

Step 4: Run the import. Paste the Amazon URL or ASIN into the app's import tool and trigger the import. Depending on the number of reviews and the app, this can take anywhere from a few seconds to a few minutes.

Step 5: Review and publish. Once imported, most apps put reviews into a moderation queue. Check through the imported reviews, approve the ones you want displayed, and publish them to your product pages.

Step 6: Enable auto-sync (optional). Some apps offer automatic synchronisation, which pulls new Amazon reviews into your Shopify store on a set schedule. This keeps your review count growing without manual effort.

Best Apps to Add Amazon Reviews to Shopify

After researching the Shopify App Store and testing the most widely used options, these are the six apps worth considering in 2026. Each is evaluated on ease of use, Amazon import capability, display options, pricing, and merchant feedback.

1. Rivyo: Reviews & Loyalty App 

Rating: 4.9/5 (888 reviews) | Free to install / $9 / $14 / $19/month | Built for Shopify

Rivyo AI Reviews & Loyalty App is one of the most complete all-in-one review platforms available on Shopify, and the "Built for Shopify" badge means it meets Shopify's highest standards for performance, design, and integration. What makes Rivyo stand out from other review apps is its combination of unlimited product reviews, Amazon import, loyalty rewards, VIP tiers, and a referral program all within a single dashboard - features most competitors charge separately for or reserve for enterprise plans.

Launched in 2018 and developed by a Surat-based team, Rivyo has built a loyal merchant base with a 97% five-star rating across 888 reviews. Merchants consistently highlight the speed of support, smooth setup, and the generous free plan that offers more than most competitors' paid tiers.

Standout features:

• Unlimited product reviews on every plan, including free
  
• Amazon and AliExpress review import: 100 imports free, up to unlimited on the Enterprise plan
  
• Photo, video, and Q&A reviews with customizable display widgets - carousels, grids, media galleries, testimonials, and all-reviews pages
  
• Automated review request emails, SMS, push notifications, pop-ups, QR codes, and surveys
  
• Loyalty program with reward points, VIP tiers, store credit, cashback, and custom rewards - available as a $9/month add-on
  
• Referral program with referral tracking and referral rewards - available as a $9/month add-on
  
• Google Rich Snippets (JSON-LD) for star ratings in search results on the free plan
  
• Google Shopping integration on Business plan and above
  
• AI Review Autopilot on the Enterprise plan for automated review management
  
• Review Booster Campaigns and Smart Review Forms on Starter and above
  
• Headless and API integration for custom Shopify builds (Enterprise)
  
• Works with GemPages, PageFly, Klaviyo, Shopify Flow, ReConvert, iCart, Seal, Recharge, and more
  

Pricing:

• Indie (Free): Free - 100 orders/month, 100 Amazon imports
  
• Starter: $9/month - 500 orders/month, 500 Amazon imports, photo reviews, Q&A
  
• Business: $14/month - 1,000 orders/month, 2,000 Amazon imports, Google Shopping, 
  
• coupons Enterprise: $19/month - unlimited orders, unlimited Amazon imports, video reviews, AI Autopilot

Loyalty Rewards and Referral Rewards are each available as $9/month add-ons across all plans.

Best for: Growing Shopify stores that want a single app to handle reviews, loyalty, and referrals without juggling multiple subscriptions. The Enterprise plan at $19/month with unlimited everything - including Amazon imports, video reviews, and AI automation - is one of the strongest value propositions in the entire review app category. Stores that previously paid separately for a review app and a loyalty app will find Rivyo's bundled pricing particularly attractive.

Worth noting: Rivyo's review count (888) is lower than Judge.me or Loox, but the 97% five-star rate from merchants who have used it for years - some for over six years - signals strong retention and reliability. Rivyo is also featured in our latest roundup of must-have apps. See the full list of Essential Shopify Apps Every Store Needs. The loyalty and referral add-ons are $9/month each, so factor those into your total cost if you plan to activate all three modules.

2. Judge.me Product Reviews

Rating: 5.0/5 (29,000+ reviews) | Free forever / $15/month

Judge.me is the most installed review app on the Shopify App Store, and for good reason - its free plan is genuinely the most generous in the category. You get unlimited review requests, photo and video reviews, SEO rich snippets, and over 100 integrations, including Klaviyo, Gorgias, and Google Shopping, all at no cost.

Standout features:

• Forever Free plan with unlimited reviews and photo/video support - no time limit or hidden catches
  
• Import reviews from Amazon, AliExpress, Etsy, Loox, Yotpo, and Stamped via CSV
  
• JSON-LD rich snippet support for star ratings in Google search results
  
• 50+ widget types with extensive customisation for colours, fonts, and layouts
  
• Automated review request emails with in-email submission forms
  
• Q&A section on product pages (Awesome plan, $15/month)
  
• Lighthouse score of 92 - one of the lightest-loading apps in the category
  
• SOC2 certified security standards
  

Pricing:

• Forever Free: unlimited reviews, photos, videos, basic widgets, rich snippets
  
• Awesome: $15/month - adds Q&A, custom forms, Google Shopping integration, review syndication, coupon incentives
  

Best for: Any Shopify store - newcomers and established brands alike. For 90% of stores, the free plan covers everything needed for the first 12 to 24 months. The flat $15/month Awesome plan is a significant value advantage over volume-based competitors.

Worth noting: Judge.me's widget design is functional and clean but less visually polished than Loox. If aesthetics are a top priority for a visual brand, see the next entry.

3. Loox - Photo Reviews and Photos 

Rating: 4.9/5 (18,700+ reviews) | From $9.99/month

Loox was built from the ground up around one idea: beautiful photo reviews. Where other apps treat photos as a feature, Loox treats them as the whole product. Its automated discount-for-photo system has become the most effective photo review collection mechanic in the Shopify ecosystem, with merchants consistently reporting 3 to 5x higher photo submission rates versus standard review requests.

Standout features:

• Automated discount incentives for photo and video review submissions
  
• Instagram-style gallery widgets that look premium on any theme out of the box
  
• One-click photo upload in review request emails - frictionless for customers
  
• Referral program built into the review flow, turning reviewers into advocates
  
• Google Shopping integration and Facebook/Instagram ad syndication for visual UGC
  
• Upsell widgets that display reviews directly on the cart and checkout pages
  
• Amazon review import via CSV for seeding initial social proof
  

Pricing:

• Beginner: $9.99/month (100 review request emails, 25 photo incentives)
  
• Scale: $34.99/month (300 review orders included, additional at volume)
  
• Unlimited: $299/month (unlimited everything for enterprise brands)
  

Best for: Fashion, beauty, home decor, and lifestyle brands where customer photos sell the product as much as the product description does. If your conversion rate depends on seeing the product in real-life use, Loox is the most effective tool available.

Worth noting: Loox's volume-based pricing on the Scale plan can escalate quickly for high-order-volume stores. Calculate your monthly order count against the pricing tiers before committing.

4. Yotpo Product Reviews and UGC 

Rating: 4.8/5 (7,482 reviews) | Free plan / from $15/month

Yotpo is ideal for established brands doing $1M+ annually, companies wanting unified reviews, loyalty and SMS, enterprise stores needing retail syndication, and brands with resources for implementation. It is the most enterprise-capable review platform on Shopify, with official partnerships with Google, Meta, Walmart, and TikTok Shop that extend your reviews beyond your own store.

Standout features:

• AI-powered review solicitation that optimises request timing for maximum response rates
  
• Review syndication to Google Shopping, Walmart, Target, Meta, and TikTok Shop
  
• Unified platform connecting reviews, loyalty, SMS marketing, and UGC in one dashboard
  
• AI sentiment analysis that surfaces common themes across hundreds of reviews automatically
  
• Advanced analytics with conversion attribution and product-level review performance
  
• Import Amazon reviews via CSV to build initial product social proof
  Google Licensed Partner status for stronger review validation in Shopping ads

Pricing:

• Free plan: basic review collection, limited to 50 monthly orders
  
• Starter: $89/month for multi-channel ad syndication (scales with order volume)
  
• Enterprise: custom pricing for Shopify Plus brands
  

Best for: Established brands scaling past $1M in annual revenue who want reviews as part of a broader customer retention and advertising strategy, not just a social proof widget.

Worth noting: Yotpo's pricing jumps significantly from the free plan to paid tiers. It is a significant investment that makes sense for brands treating reviews as a performance marketing asset. For smaller stores, Judge.me or Loox offer better value.

5. Trustoo Product Reviews App 

Rating: 4.9/5 (6,000+ reviews) | Free / $9/month / $19/month / $49/month

Trustoo has become one of the fastest-growing review apps on Shopify in 2026, largely because it packs features typically reserved for paid plans - including video reviews and auto-translation into 20+ languages - into its free tier. It also supports Amazon review imports, making it one of the most cost-effective all-in-one solutions available.

Standout features:

• Video reviews are supported on the free plan (most competitors charge for this)
  
• Auto-translation into 20+ languages, automatically detected by visitor IP
  
• Amazon and AliExpress review import supported for instant social proof seeding
  
• Customizable review widgets that integrate directly with Shopify's theme customizer - no code needed
  
• Star ratings are displayed on collection pages as well as product pages
  
• Discount incentives for photo and video review submissions
  
• Integrates with PageFly, TinyIMG, and other popular Shopify apps
  

Pricing:

• Free: video reviews, multilingual support, basic import, basic widgets
  
• Growth: $9/month - removes Trustoo branding, adds advanced widgets
  
• Pro: $19/month - full customisation and priority support
  
• Premium: $49/month - unlimited everything, including advanced automation
  

Best for: New stores that want to appear established quickly, international stores needing multilingual review display, and dropshippers who want Amazon import plus ongoing review collection in one affordable app.

Worth noting: Trustoo branding is visible on the free and entry-level paid plans. If brand presentation is important, the Growth plan at $9/month removes it and is still significantly cheaper than most competitors.

6. Fera Product Reviews App

Rating: 4.9/5 (1,468 reviews) | Free / from $7/month

Fera stands out in a crowded field by consolidating reviews from multiple sources - including Google, Facebook, and Amazon - into a single manageable dashboard. Fera Reviews stands out for its ability to consolidate reviews from various sources, including Facebook and Google, into a single, manageable interface. Its widget design is frequently praised as the most visually seamless of any app in the category, blending into store themes rather than sitting on top of them.

Standout features:

• Multi-source review consolidation: Amazon, Google, Facebook, AliExpress, and Etsy
  
• Widget design that looks native to any Shopify theme - minimal plugin appearance
  
• AI moderation that automatically flags and filters suspicious reviews
  
• Store reviews and product reviews both supported (most apps only handle product reviews)
  
• Photo and video reviews with flexible display formats
  
• Automated review request emails with customizable branding
  
• Transparent, straightforward pricing without volume-based scaling
  

Pricing:

• Free: basic review collection and display
  
• Startup: $7/month for expanded import and customisation
  
• Small: $14/month for additional widget options and priority support
  
• Medium: $29/month for advanced automation and full feature access
  

Best for: Design-conscious brands who want imported reviews to look completely native in their store, and stores that want to consolidate social proof from multiple platforms including Google and Facebook alongside Amazon.

Worth noting: Fera's AI moderation is a useful differentiator for stores that receive a high volume of imports and want automated quality control without manual review screening.

Comparison Table: Which App is Right for You? 

With 6 apps covered across two categories - dedicated Amazon importers and full-featured review platforms - the table below gives you a side-by-side view of the most important decision factors. Use it to narrow down your shortlist before reading the detailed entries. For more context on choosing the right review and social proof tools, including how they impact conversions and SEO, read: Common Shopify Development Mistakes That Kill Conversion

Tips to Get the Most from Your Imported Reviews

Importing reviews is the first step. Getting the maximum conversion value from those reviews requires a few additional considerations.

Import photo reviews wherever possible. Text-only reviews build trust, but photo reviews from real customers build significantly more. Prioritise importing reviews that include images when your chosen app allows you to filter by this feature. On product pages for visual items like clothing, homewares, or beauty products, photo reviews can lift conversion rates by an additional 15 to 20% over text alone.

Do not import only five-star reviews. A product page showing exclusively perfect ratings looks artificial to experienced online shoppers. A natural distribution of reviews - mostly four and five stars with a handful of three-star reviews - is more credible and actually converts better than a wall of perfect scores.

Match the imported reviews to the correct Shopify product. If your Amazon and Shopify product names differ slightly, take time to manually verify that each imported review is mapped to the right product. Mismatched reviews - even if accurate - create confusion and can hurt trust rather than build it.

Enable review schema for SEO. Once your reviews are live, ensure your app outputs JSON-LD review schema so Google can display star ratings in search results. This is one of the most impactful SEO changes for product pages, improving click-through rates and rankings over time. For the full framework, see: Shopify SEO: Optimising Your Store for Maximum Visibility.

Combine imported reviews with new review collections. Imported Amazon reviews give you an instant social proof foundation, but they should not be your only strategy. Set up automated review request emails for new Shopify orders from day one. As your Shopify-native reviews grow, they sit alongside your Amazon reviews and create a richer, more diverse pool of social proof.

Keep your review count visible. Do not hide the total number of reviews behind a collapsed widget. Display the review count prominently next to your star rating on product pages. A product showing "4.7 stars (342 reviews)" converts materially better than one showing "4.7 stars" with no count visible.

Conclusion 

Adding Amazon reviews to Shopify is one of the fastest ways to build instant trust on a new or migrating store. Rather than spending months collecting reviews from scratch, you can bring your existing social proof across in a matter of minutes. Every app in this guide offers a free starting point, so the barrier to testing is low. Choose based on your catalogue size, the platforms you sell on, and how much review automation you want built into your workflow. Import the reviews, enable schema markup, and combine it with ongoing native review collection - that combination builds a product page that converts from day one and keeps improving over time.

Frequently Asked Questions 

Can I import Amazon reviews to Shopify for free? 

Yes. Most of the apps on this list offer a free plan that lets you import a limited number of reviews - typically 20 to 100 - before requiring a paid upgrade. For small catalogs or stores just getting started, the free plans are a workable starting point. For stores with 50+ products or high review volumes, a paid plan is necessary.

How long does it take to import Amazon reviews to Shopify? 

For small batches (under 100 reviews), most apps complete the import in seconds to a few minutes. For large imports of 500 or more reviews, the process can take longer depending on the app and current Amazon data access speeds. Auto-sync features on paid plans keep reviews updated in the background without manual intervention.

Will Amazon's review restrictions affect my import? 

Amazon introduced stricter data access measures in 2025 that have slowed or interrupted review imports for some apps. Most reputable apps have adapted their import methods in response. If you experience slow or failed imports, check the app's recent Shopify App Store reviews to see if other merchants are reporting the same issue, and contact the app's support team directly.

Do imported Amazon reviews help with Shopify SEO? 

Yes, in two ways. First, review schema markup (JSON-LD) adds star ratings to your Google search listings, which improves click-through rate without directly affecting ranking position. Second, the text content of reviews adds unique, keyword-rich content to your product pages, which gives Google more material to index and understand what the product is.

Can I add Amazon reviews to Shopify without an app? 

Technically yes - you can manually copy review text and paste it into your store's review section if your theme supports it. But for any more than a handful of reviews, this is impractical. Apps automate the entire process, handle formatting and display, and keep reviews synced as new ones arrive. The time cost of manual importing outweighs any savings from avoiding an app subscription.

Which is the best app to import reviews from Amazon to Shopify? 

There is no single best app for every store. Rivyo is the strongest all-round choice for established multi-channel brands that want full automation. yopto is the simplest and most affordable for judge.me. A review is best for stores pulling from many different platforms beyond Amazon. Match your choice to your catalogue size, budget, and how many import sources you need.