CASE STUDY
+63%
Conversion Rate Uplift
Post-launch vs. baseline
4.2×
Mobile Session Duration
Avg. time on product pages
+34%
Checkout Completion
Easy checkout, stronger results
- Platform
- Shopify Plus
- Category
- Beauty / Haircare
- Primary Market
- North America
- Flagship Product
- Keratin Treatment Kit
- Partnership Status
- Active
Educate & Convert
Help first-time buyers understand keratin treatments through clear, educational content without overwhelming them before they add to cart.
Build Product Trust
Surface safety credentials, ingredient transparency, and real results to address hesitation around at-home chemical treatments.
Mobile-First Experience
Redesign the entire shopping journey with mobile as the primary surface — from discovery through checkout and post-purchase.
Increase AOV & Repeat Purchase
Introduce smart product bundling, complementary recommendations, and loyalty touchpoints to lift average order value over time.
Complex Product Education
Customers unfamiliar with keratin chemistry needed step-by-step reassurance without friction in the path to purchase.
Safety & Ingredient Trust
Overcoming skepticism around at-home chemical formulas required clear, front-loaded credibility signals across every touchpoint.
Competitive Beauty Market
Standing out against salon brands and mass-market players required a distinct premium identity beyond product claims alone.
UX Strategy
Customer journey mapping, user research synthesis, and conversion-focused architecture planning.
Visual Design
Custom Shopify theme design, design system, component library, and brand-aligned UI patterns.
Shopify Development
Full Shopify Plus theme build, app integrations, custom sections, and performance engineering.
CRO & Optimization
A/B testing setup, analytics integration, heatmap review, and iterative post-launch improvements.
1
Week 1–2
Discovery & Audit
Stakeholder interviews, analytics deep-dive, heuristic UX audit of existing store, and competitive benchmarking across beauty eCommerce.
Deliverable:
Strategy Brief
2
Week 3–4
Architecture & Wireframing
Information architecture, page hierarchy, conversion flow mapping, and low-fidelity wireframes for all key templates.
Deliverable:
Wireframe Deck
3
Week 5–7
Visual Design
High-fidelity UI design, design system creation, and client review cycles. Mobile and desktop treatments for all core pages.
Deliverable:
Design System + UI Kit
4
Week 8–12
Development & QA
Shopify Plus theme development, third-party app integration, cross-browser QA, and performance optimization pass.
Deliverable:
Staging Environment
5
Week 13+
Launch & Growth
Staged launch, post-launch monitoring, A/B testing kickoff, and ongoing iterative optimization based on real user data.
Deliverable:
Ongoing
Education-Driven PDPs
Salon Savings Messaging
Mobile-Optimized Architecture
Smart Product Discovery
Shopify Plus
eCommerce platform
Liquid + Alpine.js
Theme framework
Rebuy
Product recommendations
Judge.me
Reviews & social proof
Klaviyo
Email & SMS flows
Google Analytics 4
Analytics & attribution
Hotjar
Heatmaps & session replay
TrustBadge
Checkout trust signals
Conversion Rate
Significant uplift from the redesigned product pages and streamlined checkout flow — measured across the first 90 days post-launch.
Mobile Session Duration
Average time on product pages increased dramatically as users engaged with the education modules and before/after content.
Cart Abandonment Rate
Sticky add-to-cart, trust signals at checkout, and streamlined mobile UX significantly reduced drop-off at the final stage.
Avg. Order Value
Bundling strategy, complementary product surfacing, and savings messaging lifted AOV from $78 to $114 per transaction.
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