How to Add Wishlist in Shopify Without Coding (Step-by-Step)

Here's something a lot of store owners discover too late: Shopify doesn't have a built-in wishlist feature. Customers who love your products but aren't ready to buy right now have nowhere to save them: so they leave, and most of them don't come back. That's real revenue walking out the door. The good news? Adding a wishlist in Shopify is very simple when you use the WC Wishlist Club app; all you need is a few minutes and nothing else. For those who have been pondering over the way to add a wishlist on their Shopify store without any changes made in coding, here’s how you can go about it.

Why Your Shopify Store Needs a Wishlist

Think about how people actually shop online. They browse. They find things they love. They're not always ready to buy that second: maybe they're waiting for payday, comparing options, or saving gift ideas. Without a wishlist, those shoppers leave and forget. With one, they bookmark their favourites and come back.

Deciding to add a wishlist in Shopify is one of the highest-ROI changes a store owner can make: it costs almost nothing to set up and pays dividends in repeat purchases and recovered revenue. Here's why it's worth doing sooner rather than later:

• Reduces cart abandonment. A wishlist gives shoppers a "save for later" option instead of forcing them to choose between buying now or losing the product entirely.
• Drives repeat purchases. Customers who've saved products to a wishlist have already shown intent. They're warm leads: much easier to convert than cold traffic.
• Gives you product demand data. See which items are being wishlisted most. That's free market research you can use to plan promotions and manage inventory.
• Automated email reminders do the heavy lifting. Price drop alerts, back-in-stock notifications, and wishlist reminder emails bring customers back without any manual effort on your part.
• Builds loyalty. Shoppers who save products feel more connected to your store. It's a small UX detail that makes a big difference in how people perceive your brand.

The numbers back this up. According to Omnisend's data, back-in-stock emails: closely linked to wishlist behaviour: achieved a 59.19% open rate and a 5.34% conversion rate. For context, standard ecommerce campaign open rates sit around 30–32%. Those triggered by wishlists are on an entirely new level since they are sent to those who were interested in the product all along. The true strength of having wishlists on your Shopify store is that it converts window shoppers to a warm audience.

If you want to know more about how stock alerts are paired with wishlists, visit our blog post here: check out How Shopify Back in Stock Notifications Help Bring Customers Back.

What Is the WC Wishlist Club?

WC Wishlist & Back in Stock is a Shopify app built by WebContrive: a certified Shopify Plus partner with 13+ years of experience. Among the best available solutions if you need to enable a wishlist on your Shopify website through no code whatsoever. It has received 4.8 out of 5 stars after being reviewed by 166 customers and has a "Built for Shopify" badge, which means that it is an app certified by Shopify in terms of high-end performance and user interface.

It's not just a wishlist button. Here's what you get:

• ✅ Guest wishlist: customers save products without needing an account
• ✅ Multiple wishlists per customer: separate lists for "Birthday", "Holiday Gifts", etc.
• ✅ Share wishlist: via email or social media
• ✅ Price drop alerts: automatic email when a wishlisted product goes on sale
• ✅ Back in stock alerts: notifies customers when a sold-out wishlisted item is available again
• ✅ Auto email reminders: re-engage customers who haven't bought yet
• ✅ Wishlist icon on home, collection, and product pages
• ✅ Import/export functionality
• ✅ Advanced analytics dashboard: track which products are most wishlisted
• ✅ Integrations: Klaviyo, Mailchimp, Omnisend, Judge.me, Loox, Google Analytics, GemPages, Shopify Flow

Pricing (all plans include a 14-day free trial):

The Enterprise plan also adds AI email template generation, Klaviyo & Mailchimp automation, headless/API integration, back-in-stock data export, and dedicated priority support.

Every feature is designed to make the Shopify add wishlist experience seamless for both store owners and their customers. Wondering how it stacks up against the competition? See the WC Wishlist Club vs Wishlist Hero: The Honest Shopify Wishlist App Comparison.

How to Add Wishlist in Shopify (Step-by-Step Using WC Wishlist Club)

This is the part you actually came for. Whether you're figuring out how to add wishlist in Shopify for the first time or switching from another app, follow these steps and you'll have a fully working wishlist live on your store: no code, no developer.

Step 1: Install WC Wishlist Club from the Shopify App Store

The first step to add a wishlist to Shopify is finding the right app. Go to the Shopify App Store and search for "WC Wishlist Club", or head directly to apps.shopify.com/wishlist-club.

• Click "Install" on the app listing page
• Review and approve the permissions Shopify asks for
• The app gets added to your Shopify admin automatically

That's it for installation. The whole thing takes about 60 seconds.

Step 2: Open the App and Go to Settings

Once installed, go to your Shopify Admin → Apps → WC Wishlist Club.

You'll land on the app dashboard. From here, navigate to the Settings or Configuration section. This is your control panel: everything about how the wishlist in Shopify looks and behaves in your store is managed from here. If you want to add a wishlist in Shopify with a specific look or behaviour, this is where you'll configure it.

Take a minute to explore the dashboard before diving in. It's laid out clearly, and you'll see options for wishlist display, email notifications, and analytics all in one place.

Step 3: Enable the Wishlist Button on Your Store Pages

Inside the app settings, you'll choose where the wishlist icon appears on your store. Knowing how to add wishlist button in Shopify correctly means placing it where shoppers are most likely to use it:

• Product pages: the most important placement (highest purchase intent)
• Collection pages: lets shoppers save while browsing product grids
• Homepage: catches early-stage shoppers on featured product sections

Toggle on the pages you want. The wishlist button appears automatically: no code injection, no theme editing required. The app handles it all through Shopify's native app embed system.

Step 4: Customize the Wishlist Button Style

You don't have to use the default look. WC Wishlist Club gives you full styling control:

• Choose your icon: the classic heart icon is the most recognizable
• Set the color: match it to your store's brand palette
• Adjust the position: below the Add to Cart button, floating on the product image, etc.
• Preview on desktop and mobile before going live

All of this is done through the app's settings panel. Not a single line of code.

Step 5: Configure Guest Wishlist Settings

This step is critical and often overlooked. Enable "Guest Wishlist" so customers don't need to create an account to save products.

Why does this matter? Most of your store visitors are guests. If they have to register before saving a product, most of them won't bother. Guest wishlists remove that friction entirely.

Guests can still save products and receive email reminders: they just need to provide their email address when they want to get notified. That's a low-friction exchange that works.

Step 6: Set Up Email Notifications

This is where the real revenue recovery happens. Go to the Email Notifications section in the app dashboard and enable:

• Price Drop Alerts: customer gets an email when a wishlisted product goes on sale
• Back in Stock Alerts: customer gets notified when a sold-out wishlisted item is restocked
• Wishlist Reminder Emails: periodic nudges to customers who haven't returned

From here you can:

• Customize the email templates: add your logo, brand colors, and messaging
• Set the frequency of reminder emails (so you're not spamming anyone)
• Enterprise plan users can use the AI email template generator to create on-brand emails faster
• These emails are automated. Once you set them up, they run on their own. A customer wishlists a product, the price drops, they get an email: you didn't do a thing.

Step 7: Test Your Wishlist

Before calling it done, run through the experience as a customer would:

1. Open your store in a new browser tab (or incognito mode)
2. Navigate to a product page
3. Click the wishlist heart icon: the product should be saved with a confirmation
4. Visit the wishlist page to confirm the product appears correctly
5. If you want to test email notifications, add a product to the wishlist and trigger a reminder from the app dashboard

Testing takes 5 minutes and saves you from discovering problems after customers do.

How to Add Wishlist Button in Shopify: Placement Tips

Getting the wishlist button live is step one. Getting it placed well is what actually drives usage. Understanding how to add a wishlist button in Shopify strategically: not just technically: is what separates stores that see real results from those that don't. Here's what we've seen work across stores:

Product page: non-negotiable. Place the wishlist button close to the "Add to Cart" button. This is where purchase intent is highest. Shoppers who are considering a product but not ready to commit will use the wishlist button if it's right there.

Collection page: great for browsers. Show the heart icon on product cards so shoppers can save items while scrolling through your catalogue. This is especially effective for fashion, home goods, and beauty stores where browsing is a big part of the experience.

Homepage: catch early-stage shoppers. If you have featured product sections on your homepage, adding the wishlist icon there captures interest from visitors who are just getting to know your store.

Quick view popups. If your theme supports quick view (a product preview that opens without leaving the collection page), add the wishlist button there too. It's a low-friction save point.

A few practical tips:

• Keep the icon visible but not distracting: a small heart icon that fills on click is the gold standard
• Don't bury it below the fold: if shoppers have to scroll to find it, most won't
• Mobile matters a lot: make sure the button is large enough to tap comfortably on a phone screen. WC Wishlist Club is fully responsive, but double-check your placement on mobile after setup
• Consistency across pages: once you add wishlist to Shopify, make sure the button appears consistently across product, collection, and home pages so shoppers always know where to find it

Shopify Add to Wishlist: Features That Make WC Wishlist Club Stand Out

A lot of wishlist apps do the basics. WC Wishlist Club goes further. When you enable Shopify add to wishlist functionality through this app, here are the features that actually move the needle:

Multiple Wishlists. Customers can create separate lists: "Birthday Ideas", "Holiday Shopping", "Dream Wardrobe". This is huge for gifting use cases and keeps shoppers more engaged with your store over time.

Share Wishlist. Customers can share their wishlist via email or social media. Think about what that means: your products get shared with friends and family who weren't even on your site. That's word-of-mouth traffic you didn't have to pay for.

Price Drop Alerts. When a wishlisted product goes on sale, the customer gets an automatic email. These emails convert well because the customer already wanted the product: the discount is just the nudge they needed. The Shopify add to wishlist flow feeds directly into these alerts, making the whole cycle automatic.

Back in Stock Alerts. When a sold-out wishlisted product comes back into inventory, customers are notified automatically. As mentioned earlier, back-in-stock emails consistently deliver some of the highest open and conversion rates of any automated email type.

Analytics Dashboard. See which products are being wishlisted most often. If 200 customers have saved a product but none have bought it, that's a signal: maybe the price needs adjusting, or it's a great candidate for a flash sale. Having a wishlist in Shopify gives you this demand data for free.

Integrations with major email platforms. WC Wishlist Club connects with Klaviyo, Mailchimp, and Omnisend, so you can feed wishlist data directly into your existing email marketing flows. That's powerful for stores that already have retention marketing set up.

For a broader look at the tools that make a Shopify store perform, see 14 Essential Shopify Apps Every Store Needs.

Add Wishlist to Shopify: Final Thoughts

Adding a wishlist in Shopify doesn't require a developer, a custom theme, or any technical knowledge. With WC Wishlist Club, the whole setup takes under 10 minutes and starts working for your store immediately. If you've been putting off figuring out how to add wishlist in Shopify, this is your sign to just do it: the process is genuinely that simple.

When you add a wishlist to Shopify, the payoff is real. Wishlists reduce lost sales from customers who aren't ready to buy today. Automated email alerts bring them back when prices drop or items restock. And the analytics give you a live view of which products your customers actually want: data you can use to make smarter inventory and promotion decisions.

Store owners often tell us they wish they'd added a wishlist in Shopify earlier. It's one of those features that quietly compounds over time: more saved products, more email subscribers, more repeat purchases.

And if you're looking to bring more traffic to your store alongside better retention, this guide is a great next step: How to Drive Traffic to Shopify Store: A Complete Guide.

Common Questions About Adding a Wishlist to Shopify

Q: Does Shopify have a built-in wishlist feature?

No. Shopify does not include a native wishlist feature out of the box. You need a third-party app like WC Wishlist Club to add wishlist functionality to your store. It's the most straightforward way to get a working wishlist in Shopify without any custom development.

Q: Can I add a wishlist to Shopify without coding?

Yes. WC Wishlist Club lets you add a wishlist to Shopify without writing a single line of code. Everything is managed through the app's settings panel, and the button is added to your store via Shopify's app embed system. It's the easiest way to Shopify add wishlist capability to any store.

Q: Will a wishlist app slow down my Shopify store?

WC Wishlist Club carries the Built for Shopify badge, which means it's passed Shopify's review for performance, design, and integration standards. It's built to load efficiently and won't drag down your page speed.

Q: Can guest customers use the wishlist without creating an account?

Yes. WC Wishlist Club supports guest wishlists, so customers can save products without registering or logging in. This removes friction and significantly increases wishlist usage: most of your visitors are guests, so this feature matters. The Shopify add to wishlist button works for everyone, account or not.

Q: How much does it cost to add a wishlist to Shopify?

WC Wishlist Club starts at $4.99/month (Basic plan) with a 14-day free trial. There are also Pro ($9.99/mo), Advance ($14.99/mo), and Enterprise ($24.99/mo) plans, with the main difference being the volume of email notifications included per month.

Q: Can customers share their wishlist with others?

Yes. Customers can share their wishlist via email or social media. This can bring new visitors to your store who were referred by an existing customer.

Q: Does the wishlist work on mobile?

Yes. The wishlist button and pages are fully responsive and optimized for mobile. Given that a large share of Shopify traffic comes from mobile devices, this is worth confirming: and WC Wishlist Club handles it well. Whether shoppers are using the Shopify add to wishlist button on desktop or phone, the experience is smooth.

Useful Sources

• WC Wishlist Club on the Shopify App Store
• Shopify Help Center: Managing Your Online Store
• Omnisend: Email Marketing Statistics 2026

About the Author

Jay Raval

SEO & Content Marketing Specialist at WebContrive

Jay Raval is an SEO & Content Marketing Specialist at WebContrive, a Certified Shopify Plus Partner agency. He writes about Shopify SEO, eCommerce growth, CRO, AI commerce, and Shopify apps based on real-world experience working with Shopify brands.

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