Smart marketing tactics to grow your online business
Gaining new customers from your local market can be the biggest challenge. Not only challenge but its also expensive and scarce. This means that a unique marketing strategy is a must when promoting your local business. In this article, we will provide a complete list of ways to promote your local business without spending more time and money. Let’s get started!
1. Work with Your Online Listings for Greater Visibility
You have heard about many local listing sites on the internet and are you thinking why does it matter if we are listed on a bunch of other sites?
The answer is simple:
Building a free online listing for your local business that can be the most powerful way to get its information out there. An online listing is the best place where you can list your business and its related information for potential clients to see. The listing sites that accurately and consistently list your business information that your services and products will be found by more customers.
Here are the best reasons why these listings are so essential to small business owners.
- Build consistent contact information
- Secure your reputation
- Get more web traffic
- Get more phone calls
2. Improve Your Website or Start a Blog to Engage Customers
If you are looking for new ways to engage with more and more customers online, repairing your website based on SEO and nowadays content is king so make your content fresh and start blogging are both helpful approaches. Shopify is an ideal platform for doing this, as it is both beginner-friendly and flexible.
If you are looking to makeover your site firstly focus on blogging because your blog is a reflection of your company. It shows that you are knowledgeable in your industry so keep sharing valuable content with your potential clients and get engage with more customers.
3. Work on Your Local SEO Tactics to Boost Search Visibility
Local search has the highest conversion rates of all local advertising platforms. This means that it is too important to rank well on every important search engines. Another way to boost your local search, Local SEO is to build up as many local citations as you can. A citation is everywhere online that you can add your business’ name, address, phone number, and website URL.
Conclusively, SEO is a lot easier with the right tactics.
4. Make Mobile-Friendly websites to Boost User Engagement
Based on google’s new search algorithm, mobile-friendly sites crawl first so it makes sense to build a way to boost your customers on their mobile devices. Mobile Internet usage accounted for almost half of all web traffic early in 2019 and researchers predict that it will continue to rise. And also according to official Google accounts, more than 50 percent of search queries globally now users come from mobile devices so make your website mobile-friendly to reach more customers.
5. Provide seasonal offers and Discount to make more sales
Buyers tend to be creatures of habit so you can take advantage of many holiday-related sales and seasonal opportunities throughout the year. Firstly before you choose a discount plan, make sure you have a goal set up. Your goal will define the type of discount you offer, how you will market it. Once you’ve chosen a goal for your discount and offers, choose the type of pricing discount that works great with it. Below are some basic strategies for discounting…
- Bundled Discount
- Volume Discount
- Free Shipping
- Event/Seasonal Discounts
