Top 5 Product Bundling Ideas to Stand Out This BFCM
As Black Friday and Cyber Monday (BFCM) approach, Shopify merchants are gearing up to attract customers with irresistible offers. However, with so many discounts flooding the market, standing out can be challenging. One of the most effective strategies to drive higher sales and increase average order value (AOV) is product bundling. By strategically packaging complementary products together, you can offer greater value to customers and clear more inventory during the shopping frenzy.
If you're wondering how to create compelling bundles, we’ve got you covered! Here are five product bundling ideas to help your store shine this BFCM.
Holiday Gift Bundles
Create: Pre-packaged gift sets with a festive theme.
Gift-giving is a major part of the holiday season, making this the perfect time to offer curated bundles. Package products that align with the season (e.g., skincare sets, apparel combos, or tech accessories) into ready-to-gift sets.
Example:
- A skincare store offers a Winter Glow bundle with moisturizer, face masks, and lip balm.
- A clothing brand creates a Holiday Comfort Pack with cozy socks, pajamas, and a blanket.
Pro Tip: Use Rebolt to enable a limited-time discount on these bundles to create urgency.
Mystery Bundles
Create: Surprise product bundles with a discounted price.
Mystery bundles are exciting for customers and help you clear out unsold inventory. Offer bundles where the content is a surprise, but the discount is guaranteed to be worthwhile. This builds anticipation and drives more purchases.
Example:
- Mystery Accessory Box containing a mix of jewelry, scarves, or wallets worth $100 for only $50.
- Tech Mystery Pack including 2-3 random gadgets at a flat 40% discount.
Pro Tip: Highlight the savings and mystery element in your product description to spark curiosity and drive conversions.
Buy More, Save More Bundles
Create: Tiered bundles with increasing discounts.
Encourage customers to buy in bulk by offering bigger discounts for larger purchases. This strategy not only boosts AOV but also helps clear out seasonal stock. You can structure bundles by quantity or value.
Example:
- 3 for the Price of 2” on skincare products or accessories.
- Spend $100, Save 10%; Spend $200, Save 20%” on fashion products.
Pro Tip: Use Rebolt’s smart discounting feature to automate tiered discounts and display savings at checkout.
Complementary Product Bundles
Create: Pair complementary items that naturally go together.
This type of bundle is perfect for cross-selling. By packaging items that work well together, you increase the likelihood that customers will find value in purchasing the bundle over individual items.
Example:
- Complete Workout Bundle with yoga mats, resistance bands, and water bottles.
- Pizza Night Kit” with pizza dough, sauce, toppings, and a baking pan.
Pro Tip: Set up these bundles using Rebolt and display them as frequently bought together options on product pages to maximize visibility.
Limited-Edition Exclusive Bundles
Create: Exclusive bundles available only during BFCM.
Create a sense of urgency and exclusivity by offering bundles that won’t be available after BFCM. These bundles should feature best-sellers or new products that customers can only buy in these limited-time sets.
Example:
- Black Friday Exclusive bundle featuring new product launches at an introductory discount.
- Cyber Monday Flash Deal combo of best-sellers bundled at 50% off.
Pro Tip: Use countdown timers on your product pages to create urgency, and leverage Rebolt’s scheduling feature to automatically activate and deactivate these bundles during BFCM.
How Rebolt Helps You Build Bundles That Sell
Creating and managing these bundles is easy with Rebolt Bundle Products, a Shopify app designed to simplify bundling for merchants. With features like automatic discounts, countdown timers, and different product bundles, you can maximize your BFCM sales without any hassle. Plus, Rebolt helps you track bundle performance, so you can optimize your strategy in real time.
Conclusion
BFCM is the perfect time to attract new customers and boost revenue by offering irresistible bundles. Whether you go with mystery bundles, limited-edition sets, or complementary product combos, bundling is a proven strategy to increase your average order value and stand out in a crowded marketplace.
Use Rebolt Bundle Products to seamlessly create, manage, and optimize your bundles this BFCM. Get ahead of the competition and make this holiday season your most successful one yet!
