CASE STUDY
  • Fashion & Swimwear eCommerce

How Bahimi Increased Conversion by 32% with a Better Shopping Experience.

Bahimi — Premium Swimwear

Global Fashion & Lifestyle

Shopify Dev · UX · CRO

Fashion & Athleisure

Project Snapshot
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+71%

Mobile Conversion Uplift

Post-launch vs. baseline

3.8×

Product Page Engagement

Avg. session depth on PDPs

−41%

Bounce Rate Reduction

Visual-first homepage redesign
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About the Brand

Bahimi — Bold Swimwear, Built to Convert

Bahimi is a premium swimwear and athleisure brand built around bold, glamorous aesthetics and flattering, body-confident silhouettes. Known for vibrant neons, sculpting fits, and buttery-soft fabrics, the brand has carved out a strong identity among fashion-forward consumers who refuse to compromise on style.

From luxury beach destinations to everyday athleisure, every Bahimi piece is designed to be worn with confidence — wherever life takes you.
Statement Swimwear Premium Brand Mix & Match Bikinis Athleisure Body-Confident Fits
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  • Platform
  • Shopify
  • Category
  • Swimwear & Athleisure
  • HQ
  • United Kingdom
  • Signature Feature
  • Mix & Match System
  • Status
  • Active
  • Website
  • bahimi.com
Project Goals

What We Were Solving For

Visual-First Brand Presence

Create a store that leads with Bahimi's bold aesthetics — letting high-impact imagery do the heavy lifting before any copy is read.

Mix & Match Discovery

Make it effortless for shoppers to build their perfect bikini set by browsing and pairing tops and bottoms across sizes, colors, and styles.

Fit Confidence at Checkout

Reduce sizing uncertainty — the #1 reason fashion shoppers abandon carts — with detailed size guides, model measurements, and fabric info front and center.

Mobile-Speed Parity

Achieve near-instant load times even on image-heavy collection pages, keeping the brand's visual richness without sacrificing performance.

Challenges

The Hard Problems We Tackled

01

Fit Sensitivity Online

Swimwear is among the highest-hesitation categories in fashion. Customers can't feel the fabric or try before buying — making detailed visual and copy storytelling essential.

02

Variant Complexity

A large grid of colors, sizes, and styles across tops and bottoms required smart filtering and a clean UI to prevent decision fatigue and option overload.

03

Image-Heavy Performance

A brand built on bold visual impact needed rich imagery — but heavy imagery kills mobile load times. Balancing aesthetic fidelity with Core Web Vitals was critical.

Scope of Work

Everything We Delivered

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01 — Strategy

UX Strategy

Customer journey mapping, competitive analysis, and conversion architecture planning for swimwear eCommerce.

02 — Design

Visual Design

Custom theme design, lifestyle-forward layout system, and mobile-optimised component library.

03 — Development

Shopify Development

Full theme build with mix-and-match functionality, filtered collections, and third-party integrations.

04 — Growth

Performance & CRO

Image optimisation, lazy loading, Core Web Vitals tuning, and post-launch A/B testing framework.

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Process Timeline

From Brief to Launch

1
Week 1–2

Discovery & Brand Immersion

Deep dive into Bahimi's brand DNA, customer personas, competitor positioning, and existing Shopify analytics to define the design direction and conversion goals.
Deliverable: Strategy & Creative Brief
2
Week 3–4

UX Architecture & Wireframes

Site architecture for collection taxonomy, mix-and-match product flow, filtering system, and low-fi wireframes for Homepage, PDP, PLP, and Cart.
Deliverable: Wireframe Deck + Flow Map
3
Week 5–7

Visual Design System

High-fidelity UI design with lifestyle imagery guidelines, typography hierarchy, colour palette, and responsive design for all key templates.
Deliverable: Full UI Kit + Design Specs
4
Week 8–12

Development & Integration

Custom Shopify theme development, mix-and-match variant logic, image compression pipeline, review integrations, and full QA across devices.
Deliverable: Staged Environment + QA Report
5
Week 13+

Launch & Ongoing CRO

Phased launch, real-time monitoring, session replay analysis, and iterative A/B testing to continuously improve conversion across key pages.
Deliverable: Ongoing Engagement
The Solution

A Visual-Led, Conversion-Backed Experience

Lifestyle-First Homepage

Rebuilt as an aspirational editorial experience — travel-inspired hero imagery, curated collection modules, and social proof woven throughout the scroll.

  • Full-bleed campaign imagery above the fold
  • Collection carousels by lifestyle moment
  • UGC social proof strip for trust-building
  • Sticky announcement bar with active offers

Smart Mix & Match System

A dedicated interface letting shoppers pair any top with any bottom across different sizes — finally solving the mismatched-sizing problem that plagues swimwear.

  • Independent top & bottom size selectors
  • Visual colour-swap preview on product page
  • "Complete the Set" smart recommendations

Fit-Confidence Product Pages

PDPs rebuilt to eliminate sizing hesitation — with model stats, detailed size charts, fabric stretch info, and curated reviews filtered by body type.

  • Model height & size worn, shown per image
  • Interactive size guide with fit tips
  • Body-type filtered review display

Performance-Optimised Imagery

A custom image delivery pipeline — next-gen formats, adaptive sizing, and deferred loading — that kept Bahimi's stunning visuals without tanking mobile speed scores.

  • WebP conversion with fallbacks
  • Responsive srcset for every image
  • Lazy-load with low-quality placeholders
  • 95+ Lighthouse performance score

Tech Stack

The Tools Behind the Build

Shopify Plus

eCommerce platform

Liquid + Alpine.js

Theme framework

Judge.me

Reviews & social proof

Klaviyo

Email & SMS flows

Cloudinary

Image optimization CDN

Google Analytics 4

Analytics & attribution

Hotjar

Heatmaps & session replay

Shopify Flow

Automation & tagging

Results

Numbers That Matter

+71%

Mobile Conversion Rate

Driven by the visual-first redesign and optimised mobile product pages — measured in the first 90 days post-launch.

3.8×

PDP Engagement Depth

Shoppers scrolled deeper and interacted more with product content — size guides, reviews, and variant selectors — driving higher add-to-cart intent.

−41%

Bounce Rate

The lifestyle-forward homepage and faster load times kept visitors engaged from the very first scroll, dramatically reducing early exits.

£134

Average Order Value

The mix-and-match experience encouraged shoppers to build full sets, lifting AOV from £87 to £134 — a 54% increase per transaction.

Reviews

What Our Clients Say

★★★★★
"WebContrive completely understood the Bahimi vision from day one. They didn't just build a Shopify store — they built an experience that truly reflects who we are. Our customers feel the brand before they even see a product."
F
CEO & Creative Director
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