Tips to Get More Sales on Shopify Stores in 2022
Get referral traffic from your existing customers
Getting your initial 4 to 5 deals on online stores is the most troublesome venturing stone. When you begin getting the traffic you'll have the option to increase more deals – as long as you give a positive client experience.
Give referral amounts to those clients in return for references. For instance, you can contact your first buyer by yourself, either through email or social media and deal them a captivating gift on the off chance that they refer paying clients your way.
You can afford to be flexible in this process. Don't be afraid to give away a lot of coupons or goodies. Remember that this is not for everyone, only for your first few clients. Deal with them as though they're important clients, and they'll help you boost your return on investment.
Create email marketing campaigns that drive traffics
Try your hands-on email marketing campaigns that remind customers about your brand and boost sales. To use that email list productively, you'll need to define a plan that depends on division and trickle email arrangements. Since you have free traffic coming from your past campaigns, you need to expand your brand worth for visitors. Create an email list and improve your Shopify store to make deals, yet to transform guests into supporters, as well.
Having email supporters inspired by your item shows that you'll have the option to contact them and utilize the right strategies, get deals on your Shopify store.
Start with picking email marketing tools
Before you begin gathering email-id from your store visitors, you have a thought of what techniques you will use to resemble a mail list and how you will manage to get more Shopify deals. Once you have finalized your strategy, create an account on an email marketing platform. There are plenty of options available like Mail chimp, Klaviyo, Omnisend, Drip, Infusionsoft, Privy, ActiveCampaign, and many more as highlighted on Gochyu.com. These platforms allow you to:
✔ Create an email to a group of subscribers
✔ Create email templates or select from a list of ready-made templates and add your branding elements
✔ Coupon code integration, Discount coupons or free give away emails
✔ Create Welcome emails, Abandoned cart emails, and email newsletters
✔ Track open emails, Who clicks on links, and more
Most of these tools display your social media links, business address, and an Unsubscribe link at the bottom of every email template so that every subscriber has an easy way to back off.
Offer Free Shipping & Returns
In terms of specifics for your programs, it’s always worth allowing free shipping and returns. People don’t like paying shipping costs, and so charging them for shipping amounts adds disunion to the conversion process and reduces the sales. Also, if you’ve ever had to pay to return an item, you know how bad it makes you feel. Seriously, one of the biggest expostulations online shoppers have is, ‘what if I don’t like it?’. Everyone offers both free shipping and free 30- day returns, which reduces the threat on the buyer’s side of the equation. Allbirds make the shipping costs into their product cost. They’re also not hysterical to punctuate this policy as a major benefit in their marketing sweats. So, if free shipping and returns make fiscal sense for you, it’s surely worth doing. You’ll find it much easier to make deals when you remove disunion-creating walls.
Abandoned Cart Recovery
Every online store has a number of abandoned carts. There are several reasons why someone might not complete the order process. Maybe they got busy, or perhaps they got the item at a cheaper price on other sites. Whatever the explanation, transferring out a series of automated emails when someone approaches a conversion and also bounces down can boost your Shopify deals.
Invest in your social media marketing strategy/ targeted ads
If you have applied all the previous steps until now, you should have made at least a few sales.
Launch Facebook and Instagram ads
You can increase the amount of traffic for Shopify Dropshipping stores and increase sales and profits by using Facebook and Instagram ads – as long as you direct the right traffic to the right pages.
You can target Facebook ads based on a variety of factors, including:
✔ Interests, Pages that they enjoy
✔ Location and their interaction with your brand
You can also place a Facebook Pixel on your website to help collect data about your visitors. If you're not aware of the Facebook Pixel, it's simply a piece of code that informs Facebook about who is visiting your website. It's extremely simple to set up and requires no coding. Once you've installed the Pixel, you'll be able to show ads to people who have previously visited your website.
Create a Lookalike audience.
Lookalikes are people who have similar behavior and interests to those who are familiar with or like your brand but haven't bought anything yet.
Lookalikes can be made for:
✔ Visitors to the website Email subscribers
✔ Interactions with your Facebook or Instagram page
✔ Individuals who watch a certain percentage of your videos
You can try your best to take the top organic position in Google, but paid ads will always appear at the top of the search results. Fortunately, paid search ads and Google Shopping ads can help you get there as well.
Bid on search terms for which you want to appear and only pay for clicks. Some brands have found greater success with paid social ads on platforms such as Instagram and Facebook.
You target specific audiences on those social media platforms rather than keywords. They can show your ads to people who are most likely to buy your products based on their massive database of personal information (likes, locations, brand associations, politics, and so on).
You can continue to make your ad copy, graphics, and targeting as you go. It's a good way to generate sales as long as you make more than you spend.
Create high-converting landing pages
You've developed a solid strategy for driving traffic to your Shopify store.
Your store now has several curious customers turning around thanks to SEO, email and SMS marketing, push notifications, and paid ads. Amazing!
You could simply do nothing and let everyone figure it out from your homepage. That's fine, and you'll probably get a lot of sales that way.
However, if you already have multiple unique sources of traffic, you can create conversion-optimized landing pages.
Paid traffic is an excellent example. You know exactly who your target audience is and who will click on your link. So, would you rather send them to your homepage or to a page specifically designed to sell to them? That’s a landing page!
A great landing page has a few characteristics that contribute to its success:
✔ A captivating headline
✔ A strong call to action (CTA)
✔ Images and designs that are powerful.
✔ Clearly defined features and benefits
✔ Social media links
Create a fantastic landing page, then replicate it for each of your target audiences. Check out our roundup of the best eCommerce landing pages, as well as our Shopify Landing Page Showcase, for ideas.
Gain trust with great social proof
While you'd like to believe that shoppers decide for purchasing products purely on what other buyers are saying about products. The latest buyer's product review is a deciding factor for prospective buyers.
Adding the point of view of your satisfied customers to your store can do a lot to try and convince potential buyers to do business with you. Social proof is powerful, and you should make a concerted effort to encourage its creation and prominently display it on your store pages.
If you've been featured in publications, such as gift guides or great reviews, or if you've received an award, it's a great opportunity to incorporate those logos and quotes into your store to gain the trust of those organizations.
Boost organic traffic with SEO tactics
Every dropshipper's dream is to have unlimited traffic. It’s now a reality thanks to search engine optimization. To enjoy the benefits, you must work on making your store SEO-friendly.
Shopify has excellent built-in SEO settings, including updatable meta fields (title, description, URL slug), 301 redirects, canonical URLs, and automatic sitemap generation.
All of this ensures that your homepage, product pages, collections pages, and other pages are indexed and searchable by the major search engines.
Where it falls short, there are several useful Shopify apps that can pick up the slack, pointing out issues as they arise and recommending updates.
Aside from traditional eCommerce store pages, you can develop a content marketing strategy by starting a blog, using Thimatic's SEO-friendly themes, and targeting the most relevant keywords in your industry.
Leverage from influencers or brand ambassadors
Influencer marketing is still a powerful process for driving traffic in 2022, but companies have turned to niche topics and gurus with smaller but more specific followers. Finding the right marketers requires an investment of time. Visit your social media and see what different influencers are posting, monitor how your followers interact with these suggestions, and develop a smart campaign to showcase them. If you target the right audience, you can steer the traffic in your direction.